Marketing / Artificial intelligence
Understanding AI.
Advancing marketing.
We examine how artificial intelligence changes marketing work, decisions and skills.
Our purpose
The London Research Centre
Research / Methods / LearningExplore the research library
Explore the Centre
Research for marketing practice.
01
Purpose
Why we study AI and the decisions our research addresses.
02Research library
Read 30 evidence reviews, with references and explanatory figures.
03Research & methods
How we compare studies, examine measures and assess conclusions.
04Research programme
Explore our research on marketing, people and AI systems.
05About the Centre
The Centre’s work and the editorial practices behind our papers.